Purchasable inventory
Screens, formats, audience, loop, schedules, and availability in a consistent database.
Sell-side technology for DOOH
More demand for your screens. More control for you.
Nirooh connects your inventory to different demand sources, applies your commercial rules, and coordinates programmatic delivery without putting direct sales on the back burner.
CMS, priorities, price floors, and blocks remain under the publisher's control.
POESPrice floorValidated
Direct salesPreserved
Demand radarScanning active
Publishers already part of the ecosystemBrazilian
operation
Aky MídiaAlinharesAlvoohBandeirantesBigdooh MídiaBloohdBLV MídiaBravo ADC2R Mídia OOHCapital MídiasEletrovision DOOHFlag MídiasFly MídiaGrupo Brasil MídiaHighLineIdeal MídiaImagem OOHImpacteLifePOAMídiaLand
From screen to revenue
A decision layer between your operation and the market.
Connecting is just the beginning. To monetize well, inventory, availability, pricing, demand, and proof of delivery need to work in the same flow.
Publisher rules
Priorities, price floors, categories, and blocked advertisers before each decision.
Multiple demand sources
Certified integrations coordinated at the level of each screen and opportunity.
Trackable delivery
Execution, proof-of-play, and operational information for reconciliation and learning.
Connected demand
SSPs and platforms integrated into the Nirooh ecosystem.
More demand routes increase the ability to find compatible opportunities — while POES keeps pricing, priority, and commercial protection at the center of every decision.
SolutionsDOOH Integration
WallsOOH ecosystem
ExchangeProgrammatic OOH
The availability of each integration depends on CMS, format, location, commercial model, technical certification, and eligibility criteria applicable to each publisher and screen.
The Nirooh engine
POES puts the publisher's rules at the center.
A 100% sell-side technology to coordinate RTB, Ad Exchange, commercial protection, and per-screen waterfall in a single system.
It's not just another SSP. It's the layer that decides how each opportunity can enter.
POES receives signals, validates eligibility, and coordinates the best available route while respecting the publisher's criteria.
Understand POES →Direct sales preserved.
Priority, advertiser, category, format, pricing, and scheduling enter the decision before activation.
A rule for each reality.
Configure partners and priorities at the level where your inventory actually operates.
More routes, one governance.
Connect demand sources without multiplying routines and blind spots.
Decisions that can be explained.
Operational clarity to evolve pricing, availability, and commercial strategy.
Data from the NiroohNet Audience panel, queried on 08/21/2026. Coverage and availability vary by period and briefing.
"Nirooh has been an important partner in supporting the campaigns we receive through integrated partners. With the platform, we've been able to speed up processes, better organize demands, and manage deliveries more efficiently. This structure has directly contributed to making our negotiations more agile and expanding our opportunities with programmatic media sales."
Programmatic Media Manager · MídiaLand
Nirooh Academy
Technology changes. Commercial clarity stays.
A training program for media, sales, and operations professionals who want to master programmatic DOOH — from the first acronym to monetization strategy.
MODULE 01pDOOH Ecosystem
MODULE 02Inventory and audience
MODULE 03CPM, floors, and deals
MODULE 04Commercial strategy
Applicable knowledge
Tools for better decisions.
Initial diagnosis
Where can your operation gain more efficiency and demand?
Tell us how many screens you operate, which CMS you use, and your main goal. The Nirooh team organizes the next steps.
Request a diagnosis
Your data will be used to prepare the first technical and commercial conversation.